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Be Heard This Holiday Season

The Ivoryton Village Alliance is inviting local businesses, organizations, and individual supporters to be recognized as sponsors during our extremely popular Illuminations display. This is a unique opportunity to share your holiday message with thousands of Connecticut families and support Ivoryton’s cherished local tradition.

Signup Deadline:

 Friday, 11/21

Messages Run

350 Times

November - January

FREE

Message Recording

Available

 

$300
Per 15 Second Spot

What's Included

​

Your 15-second audio message will play nine times each night, reaching thousands of families this holiday season. From Thanksgiving through the first week of January, your message will play every hour, every day, between 4 pm – 11 pm. When attendees tune in to 101.5 and watch our synchronized light display, they will hear your message play during music breaks. 

 

Every dollar of your sponsorship supports the Ivoryton Village Alliance and our events. Learn more about our organization here.

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Your Message

 

​Sponsors provide the Ivoryton Village Alliance with a 15-second MP3 audio sponsorship message — or a written script if you’d prefer us to produce the audio for you.

Sample Message
 

“Support for Ivoryton Illuminations comes from Spot Off Upholstery Cleaners of Essex. Spot Off Upholstery Cleaners, located at 1225 Christmas Lane in Essex, is a family-owned upholstery cleaning and repair shop established in 1975. Spot Off Upholstery Cleaners wishes everyone a joyous holiday season.”

Sign Up Today

 

Provide your name, business name, phone number, number of spots and any questions you may have.

FCC Compliance & Underwriting Guidelines

 

To protect the integrity of Ivoryton Illuminations and our FM simulcast, all sponsor messages follow FCC sponsorship identification and noncommercial underwriting principles. Announcements acknowledge support and identify the sponsor — they are not commercials.

Required in every :15 spot

  • Clear identification that the message is sponsored, paid for, or furnished by the sponsor.
     

  • Sponsor’s legal name. (DBA allowed if legally registered.)
     

  • Neutral description only (who/what/where). No promotional language.
     

  • Length: up to 15 seconds (≈33–38 words).

Not Permitted

  • Calls to action (e.g., “visit today,” “call now,” “stop by”).
     

  • Price information (sales, discounts, interest rates).
     

  • Qualitative/Comparative claims (e.g., “best,” “fastest,” “award‑winning”).
     

  • Inducements (“free,” “two‑for‑one,” “limited time”).
     

  • Excessive menus of products/services.

Acceptable

  • Neutral identification (“Support comes from…”, “Brought to you by…”).
     

  • Business category and location (city/state).
     

  • Established brand tagline only if non‑promotional.
     

  • Website or phone number (no inducements in the URL).
     

  • Seasonal well‑wishes in neutral tone.

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